Co-founder and Chief Creative Officer of Milked Media, the award-winning agency behind paid social, email and content for fashion, jewelry, beauty and home brands.
I came up through fashion design, styling and creative direction. I started an agency that speaks the language of the industries I grew up in, with tasteful, on-brand creative that's also driven by data.
Krista Karpan and I have been friends since high school. In 2017 we started Milked Media in a loft with no funding. By 2020 we'd narrowed it to what we know best: e-commerce brands in fashion, jewelry, beauty and home.
Today I lead creative, and I still design and direct campaigns myself, including the one that won a 2025 Meta Agency Award.
Meet the Milked Media Team
With hosts Kelly Resendez and Mandy McAllister of GoBundance Women, Nicolette covers why user-generated content now leads paid social, the most common Meta ad mistakes, and how to audit your marketing. She also talks about hiring, imposter syndrome and protecting your energy while you scale.
Nicolette and Krista talk to Zachary Bernard about how the left-brain, right-brain partnership works. Creative earns the click, data keeps the budget honest, and audits show the blind spots that quietly cost e-commerce brands money.
Nicolette creative-directed the Heretic Parfum campaign that won Performance Campaign of the Year (Boutique Agency) at the 2025 Meta Agency Awards.
Source: New York Weekly
Milked Media figures, per milkedmedia.com
The full conversation from The Entrepreneur's Logbook, Episode 57, with Nicolette McIntyre and Krista Karpan on running creative and analytics as one team.
Brand founders, podcast hosts and editors: the best way to reach Nicolette is on LinkedIn.
Connect with Nicolette Milked Media