From Fashion to Milked Media.
I'm the co-founder and Chief Creative Officer of Milked Media. I make creative that looks like the brand and performs like a spreadsheet.
Taste, Then Testing
Nicolette came up through fashion design, styling and creative direction.
She wanted an agency that speaks the language of the industries she grew up in: tasteful, on-brand creative that's also driven by data.
She leads Milked Media's creative and still designs and directs campaigns herself, with user-generated content now leading the way on paid social.
Friends Since High School. Partners Since 2017.
Milked Media started in a loft with no funding.
Nicolette leads creative and Krista Karpan runs the numbers. In 2020 they narrowed the agency to what they know best: fashion, jewelry, beauty and home e-commerce.
- 2017Co-founds Milked Media from a loft, self-funded
- 2020Niches down to fashion, jewelry, beauty & home
- 2025Heretic Parfum campaign wins at the Meta Agency Awards
- 2026Featured in CEO Weekly & New York Weekly
An Award-Winning Campaign
Nicolette creative-directed the Heretic Parfum campaign that won Performance Campaign of the Year (Boutique Agency) at the 2025 Meta Agency Awards.
