Nicolette McIntyre is the co-founder and Chief Creative Officer of Milked Media, the Irvine, California agency for fashion, jewelry, beauty and home e-commerce brands. She creative-directed the Heretic Parfum campaign that won Performance Campaign of the Year (Boutique Agency) at the 2025 Meta Agency Awards. Nicolette came up through fashion design, styling and creative direction. In 2017 she and her high-school friend Krista Karpan started Milked Media from a loft with no funding, and in 2020 narrowed its focus to the categories they know best. She leads the agency's creative and still designs and directs campaigns herself. Milked Media has driven more than $160 million in revenue for 60+ brands. Nicolette has been featured in CEO Weekly and New York Weekly, and has been a guest on Power Up Your Life and The Entrepreneur's Logbook.
Her work sits where taste meets performance: on-brand creative built to be tested, with user-generated content leading paid social. On Power Up Your Life she talked about the most common Meta ad mistakes, how to audit your marketing, and hiring, imposter syndrome and protecting your energy while you scale.